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Is Mobile a Medium or Merely a Strategy?

http://onlywire.com/r/42574733 Article by Alex Speirs at 2011-06-08 08:54:12 Categorized in Mobile Advertising, Since its introduction to the marketing world, Mobile has pushed the envelope in technological and marketing approaches. It has created a sophisticated and tailored approach to customer engagement, broken past the restrictions of 'prime-time' advertising, and has become one of the most promising investments for entrepreneurs and corporations alike. There is still some debate however, as to the true nature of Mobile. Is Mobile a medium, or is it merely a strategy?

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